“In the last year, Microlyte® Matrix has experienced increased usage in settings across the healthcare spectrum,” said Jeff Dalsin, PhD, Vice President of Products. “The new brand identity for Microlyte® reinforces it as the ‘go-to’ product for the management of all surgical, traumatic, and chronic wounds. The refreshed Imbed logo and color scheme speak to the company’s vision to build advanced therapies in the broad area of controlled drug delivery.”
The newly redesigned website features easy-to-navigate pages for both patients and healthcare professionals with information appropriate for each audience. “We want Microlyte® website to be an educational resource for both patients and clinicians,” said Dalsin.
“Microlyte is now stocked on the formulary of several large hospital systems in U.S. and carried by national distributors, all listed on the new website,” said Chris Lyon, Vice President of Sales. “The website contains additional information for hospital administrators, including favorable economic outcomes associated with Microlyte® use.”
Imbed partnered with the team at Altabos, a Cincinnati firm, to build the brand. “The new branding represents a significant step forward in the commercial life of the company and its products. I am thrilled with the outcome of this effort and expect it to be well-received in the marketplace,” noted co-founder and CEO, Ankit Agarwal, PhD.